Think Direct Mail Marketing is Outdated? (Part 3)
The reason why many people are not receiving returns on their investments are because they are essentially failing on the way they do their investments. Let us say you have a marketing budget of $10,000. If you have no idea what you are doing or how to utilize that money, you may as well throw it in the ocean. Wasting money is not the move at all.
For this last video, I will detail you the plan that will allow you to gain results that are measurable. After you purchase the list of your target market that you know you are able to succeed with, as in the first part of the series, and then you decide to send that first introduction letter as in the second part of the series, then you are ready for the third and last part of the series, which I am detailing to you right now.
First, letter one goes out to your prospects, introducing yourself as the new guy in town and gives you an opportunity to sell. Not everyone responds to the initial letter, so it is imperative to follow up. All the people who decide not to respond to your offer receive a second mailer. After that one, the people who decide not to respond to the second letter will receive a third mailer. By this time, every person will hear from you for a maximum of three times.
At this point, it will be well-known around the community that you are a local player in town, that you will not go away, and that you are consistent in your follow up. The husbands and wives will be talking of the new tree service provider in town, and when that tree falls on one of their properties, you are easily able to tell that you will be the one on their minds.
This method works very well, and it should be. Do you still get mail from companies telling you about how you are able to be helped by using their service? It gives a handome 300-400% ROI, which is why it is still in practice. We have enough research to apply it to your tree service area, so that you are able to reap the profits while your opponents are essentially experimenting with wasted money. Don’t you want to make $10,000 by spending $2,500 on direct mail marketing with the professionals at SK Marketing?
We think so, and you should make the investment you want by contacting us right now.