Think Direct Mail Marketing is Outdated? (Part 2)
Direct Mail may be old; however, it does get your attention if done correctly.
If you have not read the first post on how direct mail marketing is able to grow your business, then you may be missing out. Check out here in order to get the first step of this prospecting strategy. When it comes to direct mail marketing, the first thing to do is research your market and purchase a list that clearly identifies your target area. Don’t purchase a list if you have no idea on how to fully take advantage of it.
The second step requires that you have the right frame of mind to apply this principle. Many people send one letter, with the hope that a letter will bring them millions of clients; that is actually not the case. You have to be in the business of persistence. Instead of sending one letter, we tell you to send out three letters to the potential prospects.
For example, for your 2,000 household list, send out a first letter to everybody here. Introduce yourself as the local tree service provider, and, here’s the catch, this letter is not just advertising to your clients. You are also introducing yourself as a tree removal expert in the area. They may have seen some of your Facebook Ads or some of your TV commercials; however, when it comes through direct mail, they are able to “hold you in their hands” and have a sense that you are a real person. This letter serves to be the introduction as if you are starting a new relationship, not just a future client.
They may not need your services now; however, you will be on their mind when a tree falls on their house in a couple months or a year.
The third step comes in next, which will follow up on the information provided here